Apple market share in South Africa

A survey of 12,000 office workers in South Africa by Inspiration Office has detailed which operating systems local workers prefer.

The survey focussed on the “bring your own device” trend, but touched on other aspects of office workers’ IT experiences.

The results showed that 52% “needed” a smartphone at work, while 38% preferred a tablet.

When it comes to a desktop computer 80% prefer Windows and 11% prefer an Mac Mini, iMac or a Mac Pro.

When is comes to Laptops 79% prefer Windows, while 15% prefer a Macbook, Macbook Air or Macbook Pro.

When it comes to smartphones 50% prefer Andorid while 41% prefer iOS. While Android has a larger market share than iOS there are many more Android devices compared iOS only running on the iPhone. We could estimate that iPhone has 41% market share in the work place.

The iPad is a clear winner in the tablet market with 49% and Android only having 37%.

Apple Invites Media to ‘Hello Again’ 27 October Mac-Centric Event

Apple sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 7:00 p.m. (South African Time) at Apple’s Cupertino campus. 

The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro will feature the first redesign to the machine since 2012.

A thinner, lighter body is expected, with a wider, pressure-sensitive trackpad and a flatter MacBook-style keyboard with the same butterfly key mechanism. The MacBook Pro will be available in the same 13 and 15-inch size options, and will feature USB-C with USB 3.1 support for faster transfer speeds, Thunderbolt 3, and Touch ID

Touch ID is expected to be built into a new OLED touch panel built into the top of the MacBook Pro, where it will replace the physical function key row. The OLED touch panel is said to feature contextual buttons that will change based on each app that’s in use. A leaked chassis suggests it will feature four USB-C ports and a headphone jack, but no HDMI port, no USB-A ports, no MagSafe connector, and no SD card slot.

A refreshed 13-inch MacBook Air with USB-C ports has also been rumored, but it is not clear if other internal changes will be made to Apple’s low-cost machine. It’s possible the 13-inch MacBook Air will be a standalone product going forward, based on rumors suggesting the 11-inch model will be discontinued

Apple is also said to be working on updated iMacs with AMD graphics chips, which could be introduced at the event, and we might possibly see the debut of a rumored 5K Retina display with an integrated GPU. Apple discontinued the original Thunderbolt Display earlier this year, but an updated product has been in the works and it makes sense to release it alongside refreshed Macs if it’s ready to launch. 

Apple’s Mac Pro and Mac mini are in dire need of refreshes, having been updated last in 2013 and 2014, respectively, but it is not clear if these machines will also see updates at the event.

Apple Updates MacBook with Latest Processors, Longer Battery Life & New Rose Gold Finish

Apple today announced that it has released new 12-inch MacBook models with the latest sixth-generation Skylake dual-core Intel Core M processors up to 1.3 GHz, new Intel HD Graphics 515 that deliver up to 25% faster performance, faster PCIe-based flash storage, an additional hour of battery life, and faster 1866 MHz memory.

The ultra-thin notebook has the same all-metal unibody enclosure that remains 13.1 mm thick and weighs just 2 pounds, with a full-sized butterfly mechanism keyboard and Force Touch trackpad. Like the original model, the new 12-inch MacBook is also fanless and has no moving parts or vents. 

The notebook continues to have a 12-inch display with a 2,304-by-1,440 resolution at 226 PPI, single USB 3.1 Type-C port, 256GB or 512GB flash storage, 802.11ac Wi-Fi, Bluetooth 4.0, a 480p FaceTime camera, stereo speakers, dual microphones, and a 3.5mm headphone jack. 

The one-hour improvement to battery life, which is now up to 10 hours, was achieved not only by more efficient Skylake processors, but also due to a larger 41.4-watt-hour lithium-polymer battery. The original 12-inch MacBook has a slightly smaller 39.7-watt-hour battery that lasts up to 9 hours per charge. 

In addition to Rose Gold, the 12-inch MacBook remains available in existing Gold, Silver, and Space Gray colors. 

Apple has also made 8GB of memory standard across all 13-inch MacBook Airconfigurations.

New MacBook Pro 15-inch with Retina display and iMac 27-inch with Retina 5k display available in South Africa

Core Group has announced that the updated 15-inch MacBook Pro with Retina display and 27-inch iMac with Retina 5K display will be available in iStore and Digicape from 2 June 2015, and other selected retailers soon.

The updated 15-inch MacBook Pro with Retina display features the new Force Touch trackpad, longer battery life and faster discrete graphics, delivering even more performance and capabilities to the MacBook Pro line.The 15-inch MacBook Pro with Retina display also has up to 2.5 times faster flash storage than the previous generation, with up to 9 hours of wireless web browsing and up to 9 hours of iTunes movie playback.

The 27-inch iMac with Retina 5K display features a breathtaking 14.7 million pixel display, 3.3 GHz quad-core Intel Core i5 processor with Turbo Boost Speeds up to 3.7 GHz and AMD Radeon R9 M290 graphics. The new iMac also includes 8GB of memory and 1TB of storage, as well as four USB 3.0 ports and two Thunderbolt 2 ports each deliver up to 20Gbps of bandwidth for external devices. 

Model Price
iMac 27-inch: 1TB hard disk drive R30,499
MacBook Pro 15-inch: 256GB flash storage R29,999
MacBook Pro 15-inch: 512GB flash storage R36,999

Apple MacBook 12-inch arrives in South Africa for in-store preview

Core Group is pleased to announce that the highly anticipated, thinner and lighter Macbook 12-inch will be available for in-store preview in Apple Premium Resellers on Friday, 8 May 2015, and selected Incredible Connection stores soon. Stock availability dates are still to be announced.

The new MacBook delivers a full-size experience in the lightest and most compact Mac notebook ever. Every element, from the new keyboard and Force Touch trackpad to the 12-inch Retina display, USB-C port, battery and logic board, has been completely re-imagined to make it not only thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. Available in gold, space grey, and silver.

Key features include:

  • Intel Core M processors
  • Intel HD graphics 5300
  • Flash storage
  • Up to 9 hours of battery life
  • 802.11ac Wi-Fi
  • Force Touch trackpad
  • Incredibly thin (0.35cm – 1.31cm)

Apple releases Macbook in Space Grey, Silver and Gold

Today at its Apple media event, Apple announced a brand new MacBook starting at $1,299. Apple says the new notebook puts the full-size Mac experience in its thinnest and lightest form factor ever. It comes with a 12-inch Retina Display.

The new MacBook, which isn’t a part of either the Air or Pro lines, is just 900 grams and 24% thinner than the MacBook Air. It comes in three colors: gold, silver and space grey, similar to other Apple products iPhone 6 and iPad Air. 

Apple has redesigned the keyboard for the new MacBook, with a new butterfly mechanism, which Apple says makes keys more stable and precise while making the notebook 40% thinner. However, each key also has 17% more surface area. 

The Cupertino company has also redesigned the Trackpad for the new MacBook. Apple calls it the Force Touch trackpad, and it can detect how much pressure a user is putting on the trackpad. For example, Force Touching an address brings up its location in a map pop-up. It also comes with Taptic feedback, which means that users can feel when they click on something. These two features mirror new features on Apple Watch. Users can adjust how much pressure is required to click, and all clicks are more quiet than before, according to Apple. 

Apple has also done some work with the organizations of the internals, making the new MacBook the first fanless MacBook. The logic board is 67% smaller than the one in the 11-inch MacBook Air. 

As for battery life, the new Intel Core M processor runs at 5 watts, and its new battery is custom-shaped to maximize as much space as possible within the device. For example, instead of being a straight rectangular block, it bends to match the bend of the notebook. This helps the new MacBook achieve 9 hours of battery life of web browsing and up to 10 hours of iTunes movie playback. 

The new MacBook also comes with a new USB-C port, which gives users five ports in one. It provides power, USB data transfer, DisplayPort, HDMI and VGA capabilities. The MacBook does not use the traditional MagSafe charging method that’s available in other MacBooks. 

The new MacBook is priced at $1,299 to start, with a faster processor and 512 GB SSD for $1,599.

The expected price in South Africa is R17 499 and R19 499 for the 512GB hard drive

What to expect from Apple in 2015

Since Apple stopped attending Macworld which is normally held in January we have seen very few product releases in the first half of the year from Apple. This year things might change. For starters Apple is expected to release the Apple Watch early in 2015 but we suspect Apple will draw this product launch out.

Apple Watch

Announced in September of 2014, the Apple Watch (or Watch) is Apple’s first wearable device and one of the first Apple products that may launch during 2015. Available in two sizes of 38mm and 42mm, the Apple Watch has a heavy focus on fashion and will be offered in six different casing materials with a range of interchangeable band options.

A lot still remains unknown about the Apple Watch, The price is still up in the Apple with Apple only giving the price of the low end Sports watch starting at $349. Battery life remains totally unknown with suggestions of Apple aiming for 18 hours.

In September at the unveiling of the Apple Watch, Apple announced that the Apple Watch would be available in early 2015. Tim Cook confirmed during Apple’s Financial Results meeting that the Apple Watch will ship in April. How long the Apple Watch will take to get to South Africa in not known but we don’t expect it to been before June.

iPad Pro

Yes you are reading that right, Apple are creating a 12inch iPad which will be called the iPad Pro or the iPad Air Plus. The iPad Pro in most likely to be announced in October with a possible preview in June.

iPad Air & iPad Mini

Apple generally updates it’s iPad line up in October so expect the same this year. The is very little news at this time about possible iPad updates. We will most likely get some more info after WWDC in June.

Some rumours have suggested that Apple will discontinue the iPad Mini but we don’t think this is likely to happen.

iPhone 6s

We have seen a new iPhone every year since 2007 so this year we predict that Apple will NOT release a new iPhone. Just kidding. It’s almost guaranteed that we will see an new iPhone this year and we expect to get some insight into what it will be like during WWDC in June.

12 inch Macbook

The is a significant amount of rumours suggesting that Apple will release a 12 inch Macbook with Retina Display that will eventually replace the Macbook Air. The new Macbook is rumour to come in iPhone colours.

Although there are many rumours we believe this will be a minor upgrade with a name change for Apple.

Apple’s Desktop Line Up

Apple seem to have lost interest in their desktop line up with very few design upgrades. Don’t expect much more than some processor upgrades along with some new Retina displays. All minor upgrades.

Many people have been waiting for an upgrade to the Mac Mini which hasn’t been upgraded for over 2 years. The changes that we made in late 2014 were almost a downgrade. It would be great to see a Mac Mini that looks like the Mac Pro in 2015 but don’t hold your thumbs.

Apple TV

2014 saw a great deal of rumours about the Apple TV but those rumours has slowed down. Recent rumours suggest that Apple will update the Apple TV in 2015. We expect to see the App Store come to the Apple TV with some gaming support.

iOS 9 & Mac OS X 10.11

Apple has been updating iOS and OS X very year, 2015 will be no different. Traditionally Apple previews both iOS and OS X at WWDC in June with iOS becoming available some time in September and OS X in October. We know very little about iOS and OS X at this point but expect some new features but no real major design changes.

Apple Updates Macbook Air

Apple has updated the MacBook Airs, which feature faster versions of Intel’s Haswell processors and has dropped the price.

All models of the Macbook Air come with 1.4GHz Dual-core i5 processor’s, 4 GB RAM and the same graphics. The only difference in the entry model 11 inch and 13 inch models come with a 128GB hard Drive will the top of the line models come with 256GB Hard Drives.

11 inch Macbook Air

13 inch Macbook Air

11-inch : 128GB


  • 1.4GHz dual-core Intel Core i5 processor

  • Turbo Boost up to 2.7GHz

  • Intel HD Graphics 5000

  • 4GB memory

  • 128GB PCIe-based flash storage

11-inch : 256GB


  • 1.4GHz dual-core Intel Core i5 processor

  • Turbo Boost up to 2.7GHz

  • Intel HD Graphics 5000

  • 4GB memory

  • 256GB PCIe-based flash storage

13-inch : 128GB


  • 1.4GHz dual-core Intel Core i5 processor

  • Turbo Boost up to 2.7GHz

  • Intel HD Graphics 5000

  • 4GB memory

  • 128GB PCIe-based flash storage

13-inch : 256GB


  • 1.4GHz dual-core Intel Core i5 processor

  • Turbo Boost up to 2.7GHz

  • Intel HD Graphics 5000

  • 4GB memory

  • 256GB PCIe-based flash storage1

The updated Macbook Air’s are available today in the US and the UK. The updated Macbook Air is expected to reach South Africa within a month and with a lower price point than currently is available. The price is expected to drop by R1000.

We will keep you posted when they arrive in South Africa.

Apple updates Macbook Pro’s

Macbook Pro

At a Media Event on Tuesday Apple updated it’s Macbook Pro line up with Haswell processors, Flash storage, and 802.11ac Wifi.

The 13inch Macbook Pro comes with 2.4GHz dual-core i5, 4GB DRAM, Iris Graphics, 128GB SSD.  The price was dropped from $1499 to $1299 and is available immediately in the US.

The 15inch Macbook Pro comes with 2.0GHz quad-core i7, 8GB memory, Iris Pro Graphics, 256GB storage. The price was dropped from $2199 to $1999 and is available immediately in the US.

The updated Macbook Pro’s should reach South Africa toward the end of November. The 13inch is expected to cost R16 500 in South Africa and the 15 inch is expected to cost R24 500.

Here are the expected prices for the full range in South Africa:


Macbook Pro, South Africa

Macbook Pro, South Africa

Apple increases battery life on Macbook Air’s

During the WWDC keynote Apple announced updates to the Macbooks Air‘s which increases their battery life significantly. 

Apple® today updated MacBook Air® with all day battery life, fourth generation Intel Core processors with faster graphics, 802.11ac Wi-Fi and flash storage that is up to 45 percent faster than the previous generation. The ultimate everyday notebook is now an even better value, with 11-inch models featuring double the storage and 13-inch models.

Macbook Air

The 11-inch Macbook now delivers 9 hours of battery life while the 13-inch delivers an incredible 12 hours. 

The updated Macbook Airs are available in America immediately and should reach South Africa by the end of July. 

The price of the 13-inch Macbook Air has remained the same however the price in South Africa is expected to change with the drop in the exchange rate.

The price of the 11-inch Macbook Air was dropped but it is unclear if we will get the same result in South Africa.