Apple Expected to Announce New Products as Soon as Next Week, Supply Chain Sources Say

Apple is expected to announce new products later this month, most likely between Monday, March 20 and Friday, March 24, according to reputable supply chain analysts we spoke to who wish to remain anonymous. The analysts said the information is from its own sources and not based on other reports.

The research firm did not disclose which products it expects Apple to announce, but rumors have widely suggested at least a trio of new iPad Pro models will be unveiled as early as this month, including an all-new 10.5-inch model with slimmer bezels and updated 9.7-inch and 12.9-inch versions. 

The sources expecting an iPad refresh include, among others, KGI Securities analyst Ming-Chi Kuo, Barclays analyst Blayne Curtis, and Japanese blog Mac Otakara. The last of the three expects a new 7.9-inch model that would supplant the iPad mini 4, but other reports deny or fail to mention that particular claim. 

Last month, Mac Otakara said Apple will host a March event where it will debut its new iPad Pro lineup, a larger iPhone SE model with 128GB storage, and new Apple Watch bands. The report also claimed Apple will add a red color option for iPhone 7 and iPhone 7 Plus, which could be part of (PRODUCT)RED. 

Apple has yet to invite the media to an event this month, however, and those invites would be on shorter notice than usual if it is indeed planning to announce new products this way as early as next week. 

In each of the past two years, Apple invited the media to its March event roughly 11-12 days beforehand, including February 26 invites for a March 9 event in 2015 and March 10 invites for a March 21 event last year. 

There are three plausible scenarios if new products are in the cards: Apple is planning a March event, and invites will go out soon; Apple is planning a Spring event, but not this month; or Apple will share its announcements through a press release as it did when it dropped the price of the fourth-generation iPad to $399 in March 2014. 

A few reports have suggested the 10.5-inch iPad Pro could face shipping delays, so perhaps Apple will delay announcing it entirely. 

Apple has hosted March events four times in the past six years. In 2011 and 2012, it introduced new iPad models at the Yerba Buena Center for the Arts. In 2015, it revealed Apple Watch pricing and release date information. Last year, Apple debuted the 9.7-inch iPad Pro and iPhone SE at its Town Hall. 

One rumor suggested Apple could be planning an event on April 4, but this date was based on Personal Pickup for the 12.9-inch iPad Pro, which is generally not a reliable indicator of an event. The in-store pickup date for 12.9-inch iPad Pro models is a rolling target, as evidenced by the April 10 date now shown. 

The all-new 10.5-inch iPad Pro is expected to have slimmer bezels, and possibly no Home button, allowing it to have the same overall footprint as the 9.7-inch iPad Pro. This design could foreshadow the rumored 5.8-inch iPhone. The tablet is also rumored to have a higher-resolution display and quad microphones. 

The updated 12.9-inch iPad Pro is said to feature a 12-megapixel rear camera and True Tone display like the current 9.7-inch model, using advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in the surrounding environment.

Apple market share in South Africa

A survey of 12,000 office workers in South Africa by Inspiration Office has detailed which operating systems local workers prefer.

The survey focussed on the “bring your own device” trend, but touched on other aspects of office workers’ IT experiences.

The results showed that 52% “needed” a smartphone at work, while 38% preferred a tablet.

When it comes to a desktop computer 80% prefer Windows and 11% prefer an Mac Mini, iMac or a Mac Pro.

When is comes to Laptops 79% prefer Windows, while 15% prefer a Macbook, Macbook Air or Macbook Pro.

When it comes to smartphones 50% prefer Andorid while 41% prefer iOS. While Android has a larger market share than iOS there are many more Android devices compared iOS only running on the iPhone. We could estimate that iPhone has 41% market share in the work place.

The iPad is a clear winner in the tablet market with 49% and Android only having 37%.

Expected iPhone 7, iPhone 6s and iPhone SE pricing in South Africa

This is an estimated price guideline and don’t not reflect actual prices.



Capacity iPhone 7 iPhone 7 Plus iPhone6s iPhone 6s Plus iPhone SE
16GB R8 999
32GB R13 999 R15 999 R11 999 R13 999
64GB R9 999
128GB R15 999 R17 999 R13 999 R15 999
256GB R17 999 R20 999

Raise to wake feature not working in iOS 10

iOS 10 makes waking your iPhone from sleep as easy as raising it in your hand. Aptly named Raise to Wake, this useful feature automatically wakes the screen as you raise the device so that you can instantly see all your notifications at a glance. It may sound like it’s no big deal, but it is. However, Raise to Wake requires iOS to constantly capture and interpret data from the iPhone’s many sensors to determine how you’re holding the phone in your hand.

In order to realize this feature in a power-frinedly manner, it reads data from the sensors using  an Apple-designed motion coprocessor, which also happens to be required for tetherless ‘Hey Siri’ functionality.

So, does your iPhone support Raise to Wake on iOS 10 or not? These are the devices that Raise to Wake can work on:

  • iPhone SE
  • iPhone 6s
  • iPhone 6s Plus
  • iPhone 7
  • iPhone 7 Plus

So if you have an iPhone 6, iPhone 6 Plus, iPhone 5s or below the raise to wake feature will NOT work on your iPhone.

Apple announce iPhone 7 and iPhone 7 Plus

Apple as announced the 4.7-inch iPhone 7 and 5.5-inch iPhone 7 Plus at its “See You on the 7th” media event in San Francisco. 

The new iPhones feature an A10 Fusion 64-bit processor, stereo speakers positioned on opposite ends of the device, a flush Force-sensitive home button with a taptic feedback engine, and IP67-standard water and dust resistance – but no headphone jack. Wired Lightning in-ear EarPod headphones and a Lightning to 3.55mm adapter are included in the box. Apple is offering Siri-connected wireless earbuds called AirPods as a separate accessory.

The iPhone 7 features a faster, more energy efficient 12-megapixel rear-facing camera with optical image stabilization, six-element f/1.8 aperture lens, an artificial light compensating flicker sensor, Quad-LED Two Tone flash, and enhanced tone mapping. The device also has a 7-megapixel front-facing FaceTime HD camera with wide color capture and auto-image stabilization. 

The iPhone 7 Plus differentiates itself from the 4.7-inch handset with a dual-lens 12-megapixel camera featuring all the same features, but is much more advanced, including a wide-angle lens and a separate telephoto lens that combine to create 2x optical zoom and 10x digital zoom features. The ISP dual-lens camera is also capable of producing live shallow depth of field shots and ‘bokeh’ effects in preview mode.

The smartphones are crafted from anodized aluminum and have a stainless steel Apple logo, and come in a new glossy jet black color, as well as simple “black” (with a black Apple logo) alongside silver, gold and rose gold. The antenna bands are aligned along the edges of the handsets, instead of across the rear like on the previous models, and the volume buttons are positioned directly on the side of the handset (as opposed to inside a recess as per the iPhone 6s and 6s Plus). 

Both devices also benefit from a 25% brighter “cinema standard” Retina HD display, wider color gamut, improved color management, and 3D Touch. Audio has also been improved with the new speakers, which include increased volume and better dynamic range. 

The A10 Fusion four-core processor powering the two devices delivers up to 40% faster CPU performance, up to 50% faster graphics performance, and better efficiency compared to the A9 chip inside the iPhone 6s and iPhone 6s Plus. Both the new smartphones come with improved battery life, faster wireless, and the improved water resistance means the iPhones stand up to splashing and even short periods of immersion in water.

The iPhone 7 and iPhone 7 Plus come in Rose Gold, Gold, Silver, Black and Jet Black with a capacity of 32GB, 128GB and 256GB with exception to the Jet Black which only comes in 128GB and 256GB.

The iPhone 7 is expected to reach South Africa some time in October.

iPhone 7 and iPhone 7 Plus expected price in South Africa:

Capacity iPhone 7 iPhone 7 Plus
32GB R13 999 R15 999
128GB R15 999 R17 999
256GB R17 999 R20 999

Why The Time Is Always Set To 9:41 on Apple Ads

There’s a reason for everything at Apple. And that even includes the time displayed on the devices in promotional materials.

It even extends to print ads and television commercials.

Original iPhone displaying 9:42am
Original iPhone displaying 9:42am

That time used to be 9:42. You could see it across various commercials, print ads, and even on Apple’s website. The explanation was simple: That’s the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address, he said, “Today Apple is going to reinvent the phone.”

And a picture of the iPhone, displaying the time 9:42, popped up on the screen behind him.

But that all changed in 2010, when the very first iPad was released. When that was revealed, it displayed a different time: 9:41.

But why did the time change? It’s all very simple, according to former iOS chief Scott Forstall, who happened to divulge the secret to Australian-based app developer Jon Manning of Secret Lab.

We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation,” Forstall said. “When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.

— Scott Forstall

You can see the time displayed on all promotional images from Apple.

iPhone 6 displaying 9:41am
iPhone 6 displaying 9:41am
Mac OS Sierra promotional image displaying 9:41am
Mac OS Sierra promotional image displaying 9:41am

“And there you are — the secret of the magic time,” Forstall told Manning. 

Apple’s iPhone 7 event will only start at 10:00am, 7:00pm South African time. Therefor Apple should announce the iPhone 7 at 7:41pm South African time.

How much will the iPhone 7 cost in South Africa?

Over the last few days I have had many people asking me how much the iPhone 7 will cost in South Africa. In the past I have done my best to predict the pricing on new iPhones before they come into South Africa with some success. By looking at the current price on the iPhone and also what the latest Samsung Galaxy phone is priced at.

However with the volatile exchange rate nothing is predictable but I thought I would give it a go anyway.

The Samsung Galaxy S7 32GB started selling at R13 999. Apple is expected to drop the 16GB option in favour of a 32GB base model but will keep the price the same. It is very possible that we could is a R400 – R500 increase in my guessed pricing due to the exchange rate.

Here is my guess at the pricing in South Africa:

Capacity iPhone 7 iPhone 7 Plus
32GB R13 999 R15 999
128GB R15 999 R17 999
256GB R17 999 R20 999

Apple Invites Media to iPhone 7 event

Apple has sent out media invites for an iPhone 7 event that will be held on Wednesday, September 7 at 10:00 am at the Bill Graham Civic Auditorium in San Francisco, California. Media invites offer up a first look at the theme of the event and feature the simple tagline: “See you on the 7th.”

The iPhone 7 is rumoured to feature improved cameras, better processors, and improved water resistance, implemented through the removal of the headphone jack and the introduction of a new flush, pressure-sensitive home button. Both devices are said to look similar to the iPhone 6s, with the same general size and shape, but with relocated antenna bands that no longer span the back of the devices.

Apple will also use this opportunity to reveal some new iOS 10 features as well as update us on the ones already revealed.

iOS 10 is likely we be available to the public on 14 September 2016

iPhone 7 to be revealed on 7 September 2016

Evan Blass, prominent leaker and VentureBeat reporter, has revealed what he believes to be the release window for the next iPhone. If his hunch is correct, then we should expect the iPhone 7 and its various iterations to be released on 16 September 2016.

Since Apple traditionally positions its major hardware releases for Fridays, and reveals the device about 10 days prior to the release, which would make Wednesday 7 September the reveal date for the iPhone 7.

South Africa should receive the iPhone 7 within a month of the iPhone 7 being revealed.

Our prediction at this stage as that iPhone 7 will be available in South Africa on Friday 14 October 2016.

Alleged iPhone 7 Prototype Case Leak Shows Four Separate Speakers

In a curious twist on recent rumors about the upcoming iPhone 7, French language blog Nowhereelse.fr today posted a series of images purporting to show a prototype rear case for the next-gen iPhone featuring four separate speakers. 

According to previous rumors, Apple could drop the headphone jack in the iPhone 7 and replace it with a second speaker that would potentially allow for the use of an additional audio amp provided by Cirrus Logic, which would also supply the noise-cancellation smart codec in an also-rumored Lightning-equipped headphone accessory.

Other more recent rumors based on alleged leaked iPhone 7 blueprints have cast doubt on that claim, showing no second speaker in place of the missing headphone jack and suggesting Apple’s evolving iPhone design will continue to have a single speaker setup. 

Today’s post by serial leaker Steven Hemmerstoffer has therefore thrown a curveball into the rumor mill, with some images apparently taken from a promotional video made by an Italian casemaker, which allegedly received a prototype iPhone 7 case in anticipation of the coming refresh in September.

While the wider lens and lack of horizontal antenna lines are consistent with previous leaks, the appearance of four separate speaker grilles – two at the top and two along the bottom – is a new, albeit sketchy contender. 

As Hemmerstoffer himself notes, it doesn’t seem viable for a speaker to sit so close to the camera module, unless the reorientation of the camera and LED flash holes from a horizontal alignment across the rear of the handset, to a vertical arrangement running down it, somehow allows for the possibility. 

In addition, it’s unclear what benefit four speakers would have in such a small profile over one or even two of them. Still, the alleged leak remains an unexpected and therefore interesting development in the continuing iPhone 7 rumor story.

Other, more consistent industry mutterings and leaks suggest Apple’s new iPhones will look similar to the iPhone 6 and iPhone 6s series, featuring only minor tweaks to the design such as the horizontal antenna band removal, flush camera, and a thinner Lightning port, while the larger 5.5-inch iPhone 7 Plus model is thought to get exclusivity to a dual-lens camera system and Smart Connector.