Marketing tips from Apple

Tip #2

Never be first to market.

This is something Apple follow religiously. They haven’t always but they learnt quickly.

Most people will tell you that being first to the market is advantageous. They will also tell you that Apple is a leading in creating new markets.

Both of these statements are wrong.

Most of the time when you are first to market you have a bad product and fail.

Apple has never been successful in new markets. Apple didn’t invent the PC, MP3 player, mobile phones or digital music. All these products are successful because Apple was late to market. Apple has a history of not trying to make the best possible product but to do one thing better that the biggest competition.

Think about it: The iPod is successful because it made putting music onto a MP3 player easy. The iPod is not better than any other MP3 player, it is just easier to use. One thing better!

And because of this great marketing and ease of use people use their products, and because there is only one thing better people can now tell other people why it is better. Do you see how Apple is empowering people to be their sales force?

Ask any person who uses a Apple product and within 30 seconds they will tell you that it is easier to use.

Ask any person who uses any other product and they will stumble for words or tell you that it is Open Source! (P.S – Apple is open source![Link])

Remember to always to ONE THING BETTER!

Marketing tips from Apple

I will be posting a few tip about marketing the the great Apple. All this information I have received from Steve Chazin who can be found at

Tip #1

Don’t Sell Product – People buy what other people have.

This is a very simple principle and marketing is always doing this without saying it. Apple has mastered this concept for years, just take a trip to YouTube and look and all the iPod adverts. There is nothing about what and iPod is or what it can do. Just video of people having a great time. The iPod is more advanced than any other MP3 player yet Apple doesn’t boast about it. What they imply is that if you use an iPod you will have a great time.

Also think about the white earphones. White earphones are not great design but clever marketing. Every time you see someone wearing white earphones you think they are listening to an iPod. Doesn’t that make you want to wear white earphones to fit in?

I will be blogging about a book called Cult Branding and you will see this principle come up again with a slightly different view.

Something I learn from Josh Bonnet from Hillsong Church is that when doing marketing do tell people HOW they use your product buy WHY they should use your product. This is a similar concept to what Apple do.

Always remember “LESS IS MORE” when it comes to marketing. The harder you try the less effective it will be.

iPhone Launch South Africa – MTN vs Vodacom

There has been lots of talk in the last two days about the iPhone launch in South Africa. MTN has done and outstanding job in launching the phone while Vodacom has gone fairly unnoticed. There has also be lots of talk about this MTN package which you get the phone free on. Lots of people have taken this a face value and not really investigated the contract properly.

I think this is a great offer by MTN and does make iPhone 4 accessible for the majority. There are some things you need to know about the contract first. I have made a comparison of the MTN 200 vs the Vodacom Talk 75s which are the most similar.



MTN Anytime 200 (Standard)

MTN Anytime 200 (iPhone)

Vodacom Talk 75s (Standard)

Vodacom Talk 75s (iPhone)

Price (per month)






86 minutes (R200 airtime at R2.30 per minutes

86 minutes (R200 airtime at R2.30 per minutes

75 minutes

75 minutes


25 SMS

25 SMS

150 MB Data

20 weekend minutes extra

20 weekend minutes extra

Price out of bundle to same network

R2.30 per minute

R2.30 per minute

R1.65 per minute

R1.65 per minute

Price of phone call out of bundle to other networks

R2.85 per minute

R2.85 per minute

R1.99 per minute

R1.99 per minute

Local SMS



R0.80 (peak)

R0.35 (off peak)

R0.80 (peak)

R0.35 (off peak)

Data price out of Bundle per Mb










Price Difference or How much you are actually paying for the phone!!



Extra’s Included

150 MB Data



If you notice on MTN you get R200 worth of airtime and they say it is about 86 minutes, which is correct unless you phone someone on Vodacom, CellC, Virgin Mobile, then you will pay R2.85 per minute.

Lets say you only phone people on other networks, then you only get 70 minutes. But in a real world neither of these are true. So will give it an average of 75 minutes because there are still people on CellC and Virgin that you might be phoning. And now days we don’t even know what network they are on with number portability.

The other thing you will notice is the SMS price during peak hours is slightly cheaper on MTN but off peak Vodacom wins hands down.

Yes I know that MTN gives you 150Mb of data which anyone with an iPhone NEEDS. So make it known now that you are getting free data on this contract and not a free iPhone!!!

Notice how the price difference between a standard contract and a financed option are very similiar?


Update: Both of the contracts are financed and no extra fees apply. Vodacom give you the option paying in and not having to pay for the phone over 2 years. MTN just don’t say that the phone is financed, very clear marketing!


Apple September Media Event

Apple announced that they would be hosting a media event on 1st September.










Many people are wondering what we can expect from Apple during this event. So here is my input:

Don’t expect anything other than music related news. Apple doesn’t ever do anything else during this event. If there is some new products like iLife ’11 or a new iPad 4.0 it will be launched in October.

We will see new iPod’s –
iPod Touch – expect it to follow suit with the iPhone 4.0. The screen size won’t change but will have a retina display. Bigger hard drive. Don’t expect anything revolutionary, this product will always follow suit with the iPhone.

iPod Classic – This one confuses me but there is a reason they call it classic. Not going to change much, bigger hard drive, maybe design change similar to iPhone 4. I’ll just throw it out there that it might be interesting to get a touch screen that can run iOS apps…

iPod Nano – Expect the most change here. Complete redesign. Smaller square shape with a touch screen. bigger hard drive and possible have some cool way of running apps(Maybe in the future).

iPod Shuffle – Another interesting one. Don’t expect much change. Bigger hard drive and just maybe a small screen but unlikely.

I think we will also see some changes to iTunes. There are lots of rumours going around about what will happen with iTunes. Your guess is as good as mine but remember that iTunes is the base for all iOS devices, which means that if there are changes they won’t be major. There has been talk of the iTunes Store going online, not so sure about this but I think there will be some online service.

Lastly there is talk of a new Apple TV. This is a well needed refresh. The Apple TV is a great product but it lacks some key features as well as being very expensive.

My opinion – Something isn’t right with this product, have you ever tried to find it on the Apple Store? It’s under the iPod section. That means it will be involved in this conference if anything. I think we going to see Apple do something amazing here. This product is plagued my missing features. I have lots of ideas about what Apple could do but only time will tell if they do anything.

I have to say they will have a much bigger hard drive – 500GB plus, as the current one only goes to 160GB. More integration with iTunes and maybe some applications and something special that only Apple could think of.

Last thoughts – Apple traditionally only focus on 3 big updates. Expect iPod updates but expect most of the time to be about iPod Nano. All other iPod’s will be updated. Maybe some focus on iPod Touch and I think the biggest could be the Apple TV.

Let’s see how my predictions go…

New iMac’s, Mac Pro’s…?

Time to move on from the iPhone and onto what the future is going to bring us…


Just some iPhone updates…. It seems like the white iPhone has been delayed again and no date has been given as to when the white iPhone will be available. Is this going to be another PR problem or are Apple creating greater demand? Only time will tell…


Now to the iMac… Shipment dates for the entry level iMac has slipped and resellers have been told to not stock anymore. This is normal and gives us some idea of what products Apple will be updating. The iMac did receive a major update last September, although it is called a major update I don’t think it was that great as they only changed the screen. I think Apple could do many different things with this product the one thing that I am confident of is a name change. My reason… iDevices run iOS and other Devices run OS X.


This doesn’t mean that they will completely drop the iMac name… There have been rumours of an iMac running iOS with a touch screen. This could be very possible.


It also seems that the Mac Pro is becoming unavailable. I have previously said that this product needs an update. What will Apple do? I have no idea, how do you make the best desktop in the world better? Bigger processor? Bigger Hard Drive? USB 3.0? More RAM? Better graphics?


It will be a very interesting time for Apple. They haven’t had a great year for marketing and have had to do quite a bit of PR so they need to make people believe that they can make perfect products again!


Check of Apple on YouTube –


Don’t forget to click the ads and if you own a small business keep checking this blog as I will be giving Marketing advice soon!


Apple naming products

I have been looking at buying a Sanyo video camera and had this thought about how Apple names it’s products.

Why is it that all product have code names, like the Sanyo Xacti vpc-ca9, or the vpc-ca100? How is anyone suppose to remember that?

Here is another trick that Apple has done ever since Steve Jobs came back.

This original happened we Steve came back to Apple to help get it out of trouble. What did he do?

He cut their product line from 6-8 products to 2-3. He took away all the code names and made it simple. And Apple have stuck with this since then.

Apple products never have numbers in them! It’s a good tip if you manufacture products. NO NUMBERS!

But wait… Since the original iPhone apple have gone against this. Okay, They haven’t gone over board with it but it is interesting to note.

The original iPhone was just called iPhone. The they added 3G and call it iPhone 3G. Then they make it faster and it gets worse, iPhone 3Gs.

Then they get there heads on and make iPhone 4!

Yes they have to differentiate between 3Gs and 4 because they sell both. But they have the same thing with iPods. They each have a name!
iPod classic
iPod touch
iPod nano
iPod shuffle

It makes me wonder what the next iPhone will be called? And if they will keep different types of iPhones?

Will they make an iPhone nano?
Will they make an iPhone classic?

Only the future knows. But I have a suspicion that this year we will see…..

Read my blog later to find out what I think is going to happen with iPods….

– Posted using BlogPress from my iPhone

iMac name change

Just had a sudden thought. With Apple changing iPhone OS to iOS it leave a question in my mind. It seems like Apple is making all the mobile devices idevices.

Could this mean that Apple will change the name of the iMac to remove the i?

This could be an interesting discussion. I think it might get a change but to what? Any ideas of names?

Oh wait. Yesterday there was a rumour that Apple will be bring in iOS to the iMac. Now that would make sense.

Looks like we could be into something awesome from Apple soon.

– Posted using BlogPress from my iPhone

Apple Buyers Guide

It seems like you are all very interested in when to buy Apple products and I thought I would do something a bit more in depth going forward.

As I said in my previous blog Apple has a number of conferences a year. Most of them has already happened with WWDC having ended a few weeks ago. Here we saw the launch of the iPhone 4 and iOS 4. Nothing that we weren’t expecting although as I will share later Apple will always go above and beyond!
And in the last week the update of the Mac Mini. This also give us some clues as to what Apple will be doing in the future…
So there are, by my guess, only two Apple conferences left in 2010. One is September and on in October. So what can we except at these conferences
September we will see new iPod’s.
iPod Classic – This is a very hard product to predict but my guess is we could see some big changes as this product has seen little change in the past. But then again it caters for a specific group of people, so… We will see more space, Up to 240GB hard drives. Don’t take my word for it but this could be a surprise change.
iPod Touch – The form won’t change much. Expect something similar to the new iPhone with up to 120Gb hard drives, maybe a video camera. Nothing major.
iPod Nano – This is another product that is hard to predict as apple has a habit of change this product a lot to boost sales. What you can expect is bigger hard drives. Maybe going for a full touch screen, Ipod touch nano maybe. If that is the case expect a name change…. iTouch Nano????
iPod Shuffle – Once again Apple likes changing this to boost sales. Expect a change in form, maybe a screen, and obviously a bigger hard drive.
What else can you expect? Apple has a clever move that they do during this time. Remember Apple never bring a product to market without testing to see if people like it. So what does this mean? You can expect Apple to quietly release new Macbooks at this time which will also give us a clue to what is to come. Since Apple just released an update I think we will see a major updates at the conference in October.
October Conference
This is when Apple usually release new Macbook Pro’s. Since we haven’t seen any major changes to either of these products I think we are in for something. Expect small changes to the iMac, bigger hard drives….
There is always the possibility of a new Mac Pro and Cinema Displays.
My guess is that we will see something to do with multi touch and how it can be used with desktop computers. It is after all the only Apple product range that doesn’t have multi touch.
And that would be updates to ever product the offer in 2010!

When to buy Apple products

I’m going to give you an idea of how Apple releases products. This might help with your decisions about when to buy.

There is no exact science to this and careful attending must be take to find out whether to purchase an Apple product of not. Here I will give you a brief guideline. If you ever want to know if you show buy or not just email me and I will give you some specific help.
Apple generally has about 4 conferences a year. This can change at any time but there is one conference that happens annually and is always a guarantee. That conference is World Wide Developers Conference or WWDC, this normally happens at the beginning of July but in 2010 it took place in June. There is speculation as to why the change but will have to wait till next year to see how true it is.
Always remember that Apple generally only does major updates to products once a year, so if the update has already been done don’t expect another one.
First: The first conference normally happens in March or April. There could possible be two conferences durning this time. The most important will be major updates to the Macbook and Macbook Pro or Macbook Air line up. Minor update can be done without a conference. The second conference with less importance is a preview of the new iOS software that will be released during WWDC.
Secondly: WWDC is a guarantee and will bring a new iOS and generally updates to the iPhone and the iPad in future. As the iPad is a new product will might take some time for it to fall into this product life cycle.
Thirdly: During September Apple will almost without fail release new iPods before the holidays. This will include updates to the iPod Touch to fit with the new iOS software that was released at WWDC.
Fourthly: During October Apple has been known to do updates to the Mac, this includes the iMac, Mac Mini, Mac Pro. Generally the iMac gets the most attention as it is the most popular desktop. The Mac Pro is already the best desktop in the world so leaves so has little more needed as it’s doesn’t come with a screen. The Mac Mini has see very little attention but I suspect a major update this year.
As I have said before this is not conclusive but a guideline. Let me know if you want more specific advice.

iPhone vs Blackberry – The Ultimate

This is just to silence those people who think the blackberry even compares to the iPhone. 

101 reasons why the iPhone is better than the Blackberry

  1.  Three devices in one. (revolutionary phone, widescreen ipod, breakthrough internet device)
  2.  More than 200 000 applications.
  3.  It runs Mac OS X
  4.  Multi-Touch Display
  5.  Bigger Screen – 3.5’ Display (did I mention it is a TOUCH display)
  6.  Intelligent Keyboard ( which only appears when I NEED it)
  7.  Light sensor (changes brightness of display according to natural light conditions)
  8.  Accelerometer
  9. Conference Calling is simple (then again everything on the iphone is simple)
  10. Conversational Style TEXT (Brilliant, and it can send MMS with just a software update)
  11. Did I mention Software Updates (If there is/was a feature missing it is just a software update away, no need to buy another phone)
  12. The Full Internet (Flash is not the internet and most videos on the web are NOT flash)
  13. Voice Control
  14. Compass
  15. Cut, Copy, Pasta (It is the better than any other mobile platform)
  16. Landscape Keyboard
  17. Spotlight – search the whole phone instantly!
  18. Voice Memos
  19. Stocks
  20. Youtube
  21. Find my iPhone – This is great if you live in SA!!! MobileMe required
  22. Email – the best email on a mobile device
  23. Syncs with iTunes seamlessly – no additional software require that no one knows how to use!
  24. Visual Voicemail – Your phone might have it but it doesn’t do it like an iPhone!
  25. Silent Button – This has saved my life more than once!
  26. No ugly keys!
  27. Looks so much better
  28. It fits in your hand nicely – unlike the blackberry
  29. Do more with Contacts
  30. Apple users have ONE address book, other people have an address book for evey device!
  31. Keep contacts in Sync – with MobileMe
  32. Ringtone – the standard ones are nice but you can have anything you want!
  33. Genius recommends songs in the ipod application
  34. Zoom In with a pinch
  35. Zoom Out with a pinch
  36. Double tap to zoom in
  37. Bookmarks sync from your computer
  38. Favorites on your home screen
  39. Shoot video in widescreen
  40. Edit Video on the go
  41. Share video anywhere
  42. Tap to focus – does your phone chose what to focus on?
  43. Sync photo’s with iTunes
  44. Voice control to play music
  45. Maps – Has to be the best maps application on a Mobile platform
  46. Language – Change the language on the iPhone and the keyboard changes, can a blackberry do that?
  47. Keyboard adapts for each application
  48. Shake to undo – I have to laugh
  49. VoiceOver
  50. Tethering wirelessly
  51. App Store!!!! Did I mention over 200 000 applications
  52. Once you have purchased an app it is yours FOREVER, unlike the blackberry where you have to buy it each year.
  53. Edit the home screen – You chose what the phone looks like!
  54. iTunes – Buy music on the fly
  55. Calendar – Syncs with Yahoo, Google, Outlook, iCal, MobileMe, Microsoft Exchange. (And people say Apple isn’t compatible)
  56. Scientific Calculator
  57. Weather App
  58. Notes App
  59. Parental Controls
  60. Remote Wipe if your phone is stolen (Requires MobileMe)
  61. Word documents look better on the iPhone
  62. World Clock
  63. Alarm – multiple alarms which are so easy to use
  64. Volume buttons – People actually know how to change the volume
  65. Preferences – ALL settings in one place. (that’s why I love Apple products)
  66. Scrolling
  67. Screen Shot – hold the sleep/wake button with the home button for 3 seconds and you can take a screen shot!
  68. Restore – Restoring is so easy with iTunes and you can even restore from the phone directly. (nice if you suddenly want to sell the phone, just restore and it will delete all you information)
  69. 16/32GB of built in memory (no one wants to use memory cards)
  70. No removable battery (All the phone I had they all come lose, I don’t want to take the battery out if it last long enough, which the iPhone does)
  71. Price – Ferrari or a Tazz (It is expensive cause it is a brilliant product, blackberry’s are free because…..)
  72. Only one type of iPhone – Don’t give me too much choice cause then I will be confused, I’m buying the phone cause of what it can DO(software).
  73. You know who makes the iPhone, who makes Blackberry?
  74. If you own an iPhone you are cool
  75. If you own a blackberry you are normal
  76. iPhone Market Share growth in one year was 131,6%
  77. Blackberry’s Ma
    rket Share growth in one year was 45.2% (The lowest of all smartphone manufactures)
  78. 3G on the iPhone is actually 3G
  79. Support for Nike+
  80. Multitask like never before!
  81. 960 x 640 resolution display – WOW!
  82. FaceTime – Video calling which is better than any other handset
  83. HD Video recording
  84. Video editing (Did I mention it is HD)
  85. Folders – because there are so many apps, we need folders
  86. Home Button – It just awesome to say that your phone has a Home button
  87. Organise your apps – Put the apps where you want them, not where the phone wants them!
  88. GeoTagging photo’s and video
  89. Speaker phone actually sounds good and is useable
  90. Spell check – I need this
  91. Email Threads
  92. Places in Photo’s
  93. Face’s in Photo’s
  94. iMovie
  95. iBooks sync wirelessly to all your iDevices for FREE
  96. 802.11n Wi-Fi
  97. Gyroscope – Don’t ask, it just makes it better
  98. LED Flash for the camera – beat that!
  99. Secondary microphone for noise cancellation
  100. 326 pixels per inch and your eye can only see 300 pixels per inch
  101. Comes in two colours, Black or White – now that is cool!



Things they don’t tell you when you go get a new phone or upgrade:


  • That the free internet you are getting on a Blackberry is costing you R60 a month and is only free for downloading mail and applications that use the internet. If you actually go onto the internet you WILL get charged.
  • If you get a blackberry you will be called Strawberry Boy.
  • If you get an iPhone random people will come up to you and ask about your phone. You WILL become an opinion leader in the phone industry.


If you think I have left anything out or duplicated something let me know and I will make changes.