Why The Time Is Always Set To 9:41 on Apple Ads

There’s a reason for everything at Apple. And that even includes the time displayed on the devices in promotional materials.

It even extends to print ads and television commercials.

Original iPhone displaying 9:42am
Original iPhone displaying 9:42am

That time used to be 9:42. You could see it across various commercials, print ads, and even on Apple’s website. The explanation was simple: That’s the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address, he said, “Today Apple is going to reinvent the phone.”

And a picture of the iPhone, displaying the time 9:42, popped up on the screen behind him.

But that all changed in 2010, when the very first iPad was released. When that was revealed, it displayed a different time: 9:41.

But why did the time change? It’s all very simple, according to former iOS chief Scott Forstall, who happened to divulge the secret to Australian-based app developer Jon Manning of Secret Lab.

We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation,” Forstall said. “When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.

— Scott Forstall

You can see the time displayed on all promotional images from Apple.

iPhone 6 displaying 9:41am
iPhone 6 displaying 9:41am
Mac OS Sierra promotional image displaying 9:41am
Mac OS Sierra promotional image displaying 9:41am

“And there you are — the secret of the magic time,” Forstall told Manning. 

Apple’s iPhone 7 event will only start at 10:00am, 7:00pm South African time. Therefor Apple should announce the iPhone 7 at 7:41pm South African time.

Apple’s Worldwide Developers Conference Kicks Off June 13 in San Francisco

Apple today announced that it will hold its 27th annual Worldwide Developers Conference (WWDC), hosting the creative talent behind the world’s most innovative apps, from June 13 through 17 in San Francisco. At WWDC, Apple’s developer community comes together from all corners of the globe to learn about the future of Apple’s four software platforms — iOS, OS X, watchOS and tvOS.

Monday’s kickoff events, including the keynote address, will be held at the Bill Graham Civic Auditorium. The rest of the week’s conference sessions will take place at Moscone West.

“With four innovative operating systems and a new, intuitive programming language powering over 1 billion devices worldwide, there has never been a more exciting time to bring our developer community together,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “WWDC 2016 is going to be a landmark event for developers who are coding in Swift, and building apps and products for iOS, OS X, watchOS and tvOS. We can’t wait for everyone to join us — in San Francisco or through the live stream.”

Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/register/) now through Friday, April 22 at 10:00 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will be notified on the status of their application by Monday, April 25 at 5:00 p.m. PDT. For the second consecutive year, there will be up to 350 WWDC Scholarships available, giving students and STEM organization members from around the world an opportunity to earn a ticket to meet and collaborate with some of the most talented developers of Apple’s ever-growing app ecosystem (developer.apple.com/wwdc/scholarships/). Additionally, this year, we will provide travel assistance to up to 125 scholarship recipients to ensure aspiring developers with financial limitations have an opportunity to participate.

WWDC 2016 activities include: over 1,000 Apple engineers supporting more than 150 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS, OS X, watchOS and tvOS technologies in their apps; access to the latest innovations, features and capabilities of iOS, OS X, watchOS and tvOS, and best practices for enhancing an app’s functionality, performance, quality and design; the opportunity to connect with thousands of fellow iOS, OS X, watchOS and tvOS developers from around the world — last year, 80 percent of developers attended for their first time, and in total, more than 70 countries were represented; a series of get-togethers for attendees focused on particular topics with special guest speakers and activities; engaging and inspirational lunchtime sessions with trailblazers and influencers from the worlds of technology, science and entertainment; and the Apple Design Awards which recognize iPhone®, iPad®, Apple Watch®, Apple TV® and Mac® apps that demonstrate technical excellence, innovation and outstanding design. Worldwide Developers Conference sessions will be streamed live throughout the week via the WWDC website (developer.apple.com/wwdc/live/) and through the WWDC app, giving developers around the world access to the week’s news and events.

Apple ‘Let Us Loop You In’ Event – 21 March 2016 Live Blog

Live Blog of Apple ‘Let Us Loop You In’ Event on 21 March 2016.

This feed will automatically update so no need to refresh. 

What to expect from Apple’s 9 September Media Event

There has been very little news leading up to Apple’s Media Event on the 9 September however the last few days revealed some interesting news which we will sum up below.

iOS 9

Apple announced iOS 9 at WWDC back in June but they always keep something back that relates to the new iPhone which will be the iPhone 6s and the iPhone 6s Plus. Most of the updates in iOS 9 are performance related.

iOS 9 Golden Master will be released to developers after the even with the final software being released to the public on 16 September.

iPhone 6s, iPhone 6s Plus

Apple will unveil the iPhone 6s and iPhone 6s Plus. Most of the rumours say that Apple will give both devices an updated camera along with Force Touch. Being a minor update to the iPhone there will be little in the way of new hardware. Most of the changes will come within iOS 9.

iPad Pro & iPad Mini 4

Apple is expected to release a 12,9inch iPad Pro and a updated iPad Mini that follows the design of the iPad Air 2, a A9 processor and improved display.

Apple Watch & WatchOS 2

New rumours suggest that Apple will release a new range of Apple Watch Sport’s bands and Apple WatchOS 2. There have been some suggestions that Apple will release Apple Watch 2 however this seems hard to believe as there are still rumours of Apple Watch being released in some countries in the coming months. South Africa is not included in these countries.

Apple TV

The Big announcement is most likely to be the new Apple TV. The all new Apple TV is expected to have a full featured App Store and have Siri integration along with a touch-based remote. The new Apple TV is likely to also include a subscription based TV service. The subscription based tv service will not be available at launch and will likely not be available in South Africa.

The new Apple TV is suggested to retail for $149 and $199. Prices in South Africa will most likely be R2999 and R3999 due to the rise exchange rate.

iGenius partners with iBar to sell Apple products online

iGenius has partnered with iBar to sell Apple products and accessories online. This exciting partnership has been in the working for a long time and has finally come together.

You can purchase all your Apple products online by visiting our online apple store.

If you are looking for accessories you can visit our iBar Online Store.

To celebrate this great partnership we offering an Apple TV with a FREE HDMI cable and some iPhone 6’s with a FREE Tech 21 cover.

Apple TV

with FREE HDMI cable

iPhone 6

with FREE Tech 21 cover

Apple officially in South Africa (Updated)

We heard rumours that Apple was officially in South Africa. We have received confirmation from Cellcity that the rumours are true. 

We don’t know any details or what that means for the Core Group. As we find information we will keep you updated. 

Update

We have learnt that Apple’s presence in South Africa is to manage relationships with mobile opporators which has previously been handled from Europe.

The Core Group will still handle the distribution of all Apple products except the iPhone.

Although Apple’s presence might not mean anything for consumers at the moment it is positive signs that we could see Apple becoming more involved in South Africa in the future. 

New MacBook Pro 15-inch with Retina display and iMac 27-inch with Retina 5k display available in South Africa

Core Group has announced that the updated 15-inch MacBook Pro with Retina display and 27-inch iMac with Retina 5K display will be available in iStore and Digicape from 2 June 2015, and other selected retailers soon.

The updated 15-inch MacBook Pro with Retina display features the new Force Touch trackpad, longer battery life and faster discrete graphics, delivering even more performance and capabilities to the MacBook Pro line.The 15-inch MacBook Pro with Retina display also has up to 2.5 times faster flash storage than the previous generation, with up to 9 hours of wireless web browsing and up to 9 hours of iTunes movie playback.

The 27-inch iMac with Retina 5K display features a breathtaking 14.7 million pixel display, 3.3 GHz quad-core Intel Core i5 processor with Turbo Boost Speeds up to 3.7 GHz and AMD Radeon R9 M290 graphics. The new iMac also includes 8GB of memory and 1TB of storage, as well as four USB 3.0 ports and two Thunderbolt 2 ports each deliver up to 20Gbps of bandwidth for external devices. 

Model Price
iMac 27-inch: 1TB hard disk drive R30,499
MacBook Pro 15-inch: 256GB flash storage R29,999
MacBook Pro 15-inch: 512GB flash storage R36,999

Insanely Simple: The Obsession That Drives Apple’s Success

The spectacular success of Apple is well known—but that’s not to say it’s well understood.

How is it that Apple could so consistently outthink and outmarket monoliths who possess greater resources or market share? The answer is surprisingly uncomplicated.

Insanely Simple: The Obsession That Drives Apple’s Success

To Steve Jobs, Simplicity was a religion. He built a company based on its principles, in which the complexities of traditional business were simply not tolerated. Simplicity was also his most powerful weapon—a means of humbling category leaders once thought to be invincible.

Insanely Simple is a fascinating read for anyone curious about life in Steve Jobs’s world. It’s an even more compelling read for anyone who wishes to leverage the power of Simplicity to propel their own organization—or their own career.

The ten elements of Simplicity

Insanely Simple explains the ten elements of Simplicity that drive Apple’s success, illustrating each with previously untold stories. It takes you inside Steve Jobs’s world to show you how he enforced the rules of Simplicity—sometimes with humor, sometimes with brutality, but always with amazing success.

An eyewitness account

Author Ken Segall is an advertising executive who worked closely with Steve Jobs for over 12 years spanning NeXT and Apple. He started the i-frenzy by naming iMac and helped develop Apple’s famous Think different campaign. Having also served tours of duty with Dell and Intel, Ken is uniquely qualified to point out the the stark contrasts between the practices of Apple and other iconic technology companies.

What to expect from Apple in 2015

Since Apple stopped attending Macworld which is normally held in January we have seen very few product releases in the first half of the year from Apple. This year things might change. For starters Apple is expected to release the Apple Watch early in 2015 but we suspect Apple will draw this product launch out.

Apple Watch

Announced in September of 2014, the Apple Watch (or Watch) is Apple’s first wearable device and one of the first Apple products that may launch during 2015. Available in two sizes of 38mm and 42mm, the Apple Watch has a heavy focus on fashion and will be offered in six different casing materials with a range of interchangeable band options.

A lot still remains unknown about the Apple Watch, The price is still up in the Apple with Apple only giving the price of the low end Sports watch starting at $349. Battery life remains totally unknown with suggestions of Apple aiming for 18 hours.

In September at the unveiling of the Apple Watch, Apple announced that the Apple Watch would be available in early 2015. Tim Cook confirmed during Apple’s Financial Results meeting that the Apple Watch will ship in April. How long the Apple Watch will take to get to South Africa in not known but we don’t expect it to been before June.

iPad Pro

Yes you are reading that right, Apple are creating a 12inch iPad which will be called the iPad Pro or the iPad Air Plus. The iPad Pro in most likely to be announced in October with a possible preview in June.

iPad Air & iPad Mini

Apple generally updates it’s iPad line up in October so expect the same this year. The is very little news at this time about possible iPad updates. We will most likely get some more info after WWDC in June.

Some rumours have suggested that Apple will discontinue the iPad Mini but we don’t think this is likely to happen.

iPhone 6s

We have seen a new iPhone every year since 2007 so this year we predict that Apple will NOT release a new iPhone. Just kidding. It’s almost guaranteed that we will see an new iPhone this year and we expect to get some insight into what it will be like during WWDC in June.

12 inch Macbook

The is a significant amount of rumours suggesting that Apple will release a 12 inch Macbook with Retina Display that will eventually replace the Macbook Air. The new Macbook is rumour to come in iPhone colours.

Although there are many rumours we believe this will be a minor upgrade with a name change for Apple.

Apple’s Desktop Line Up

Apple seem to have lost interest in their desktop line up with very few design upgrades. Don’t expect much more than some processor upgrades along with some new Retina displays. All minor upgrades.

Many people have been waiting for an upgrade to the Mac Mini which hasn’t been upgraded for over 2 years. The changes that we made in late 2014 were almost a downgrade. It would be great to see a Mac Mini that looks like the Mac Pro in 2015 but don’t hold your thumbs.

Apple TV

2014 saw a great deal of rumours about the Apple TV but those rumours has slowed down. Recent rumours suggest that Apple will update the Apple TV in 2015. We expect to see the App Store come to the Apple TV with some gaming support.

iOS 9 & Mac OS X 10.11

Apple has been updating iOS and OS X very year, 2015 will be no different. Traditionally Apple previews both iOS and OS X at WWDC in June with iOS becoming available some time in September and OS X in October. We know very little about iOS and OS X at this point but expect some new features but no real major design changes.