We heard rumours that Apple was officially in South Africa. We have received confirmation from Cellcity that the rumours are true.
We don’t know any details or what that means for the Core Group. As we find information we will keep you updated.
We have learnt that Apple’s presence in South Africa is to manage relationships with mobile opporators which has previously been handled from Europe.
The Core Group will still handle the distribution of all Apple products except the iPhone.
Although Apple’s presence might not mean anything for consumers at the moment it is positive signs that we could see Apple becoming more involved in South Africa in the future.