Apple today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion.
Apple is rumoured to be extremely interested in Beats Music subscription service however no new information is available concerning what Apple will do with Beats.
The entire Beats staff will be joining Apple and will work for Apple under Eddie Cue who oversees Apple’s content stores including the iTunes Store, the App Store and the iBookstore, as well as Siri, Maps, iAd and Apple’s iCloud services.
Traditionally when Apple purchases a company the company falls under Apple’s branding and becomes totally Apple however is it difficult to see how Apple in incorporate Beats. We will most likely get some more information during WWDC next week.
Sources suggest that Apple will keep the Beats Music apps running on Android and Windows.